Who is the customer? The top demographic of 2019 EV owners are middle-aged white men earning more than $100,000 annually with a college degree or higher and at least one other vehicle in their household.
What age group are buying electric cars?
According to the survey, about 37 percent of the respondents who were likely to buy an electric vehicle were between 30 and 39 years old.
Who are the target audience for electric cars?
This research identified three target audience segments as early adopters and early majority (likely to purchase an electric vehicle over the next 5 years). These were: Active Environmental Segment: This group has strong biospheric and altruistic values, which they are willing to adapt their lifestyles around.
What age group buys the most cars?
When it comes to car ownership by age, buyers that are ages 25 to 54 purchase most new vehicles. SUV buyers tend to skew a bit older.
What is the average income of an electric car owner?
According to CNBC, 70% of electric car owners earn at least $100,000 per year.
Who can afford an electric car?
The popular California Clean Vehicle Rebate Project (CVRP) offers rebates of up to $4,500 for the purchase of new electric vehicles, and up to $7,000 for low-to-moderate-income drivers who make up to 400% of the federal poverty level — $51,520 for individuals.
What is the average price of an electric car?
Electric cars are usually more expensive to buy than gas-powered equivalents. Prices run around $30,000 to $40,000, but some provinces offer incentives and discounts that can make them more affordable.
Will the price of electric cars come down?
A new report has claimed that by 2027 electric cars will be cheaper to produce than models with petrol and diesel engines. It says manufacturing costs will be lower for electric family cars and SUVs by 2026, with battery superminis and city cars being less expensive to make by a year later.
Are electric car prices going down?
Electric cars ‘will be cheaper to produce than fossil fuel vehicles by 2027’ … By 2026, larger vehicles such as electric sedans and SUVs will be as cheap to produce as petrol and diesel models, according to forecasts from BloombergNEF, with small cars reaching the threshold the following year.
Are electric cars in demand?
Electric cars are breaking records in California—and demand remains high. Two hundred thousand plug-in vehicles and counting. The most electric models available in the country. State policies that incentivize electric vehicles, and a public that’s hungry for more.